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Mobile Apps as Audience-Centered Health Communication Platforms
Michael Mackert1,2, Dorothy Mandell3,4, Erin Donovan5
1Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, United States.
JMIR Mhealth and Uhealth
|August 17, 2021
Summary
Health communication campaigns can increase impact by using mobile apps. Platforms like Father's Playbook engage users, improving health behavior outcomes for expectant fathers.
Area of Science:
- Public Health
- Health Communication
- Digital Health
Background:
- Traditional health communication campaigns face limitations in budget, reach, and impact.
- Mobile phones are widely adopted, presenting an opportunity for health interventions.
Purpose of the Study:
- To propose a shift towards audience-centered mobile applications for health communication.
- To highlight the potential of shared platforms to enhance campaign effectiveness and user engagement.
Main Methods:
- Conceptual paper advocating for the use of mobile apps as communication platforms.
- Case example: Father's Playbook app for engaging expectant fathers.
Main Results:
- Mobile apps offer an efficient and effective channel for health interventions.
- Shared platforms can consolidate resources and boost engagement for greater health behavior impact.
Conclusions:
- Mobile applications, like Father's Playbook, are valuable tools for targeted health campaigns.
- Leveraging mobile platforms can overcome traditional campaign limitations and improve public health outcomes.
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