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Be Responsible?

Brian P Meier1, Michael B Kitchens2, Danielle E Kupersmith1

  • 1Department of Psychology, Gettysburg College, Gettysburg, PA, USA.

Experimental Psychology
|August 18, 2021
PubMed
Summary
This summary is machine-generated.

The bystander effect, where people help less when others are present, was confirmed in a field study. Priming responsibility did not significantly reduce this effect, suggesting other factors influence helping behavior.

Keywords:
bystander effecthelping behaviorprosocial behaviorsocial priming

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Area of Science:

  • Social Psychology
  • Behavioral Science

Background:

  • The bystander effect describes reduced helping behavior when more people are present.
  • Understanding factors that mitigate the bystander effect is crucial for promoting prosocial actions.

Purpose of the Study:

  • To investigate if priming the concept of responsibility can reduce the bystander effect in a real-world setting.
  • To examine the interplay between the presence of bystanders and responsibility cues on helping behavior.

Main Methods:

  • A field experiment with 259 participants randomly assigned to conditions with or without bystanders and wearing either a blank or "Be Responsible" shirt.
  • A confederate dropped pens, and helping behavior was measured by participants assisting in picking them up.

Main Results:

  • The bystander effect was replicated, with significantly less helping behavior observed when nonresponsive bystanders were present (41.67%) compared to when no bystanders were present (59.05%).
  • Priming responsibility through a shirt message showed a trend towards increased helping but did not significantly alter helping rates or interact with the bystander presence.

Conclusions:

  • The bystander effect is a robust phenomenon observable in field settings.
  • While responsibility priming may influence helping, it did not effectively counteract the bystander effect in this study, indicating the need for further research into mitigation strategies.