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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Timo R Lambregts1,2, Paul van Bruggen3, Han Bleichrodt4,5
1Erasmus School of Health Policy & Management, Erasmus University Rotterdam, Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands.
People underinsure against future risks due to uncertainty about non-reimbursement. This study shows insurance demand decreases when nonperformance risk is ambiguous, especially for risk-prudent individuals.
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