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[Healthy Nudges : what is their potential as a public health tool ?]
1Doctorante en droit, Institut de droit de la santé, Faculté de droit, Université de Neuchâtel, projet FNS Eccellenza, 2000 Neuchâtel.
Abstract:
Faced with the emergence of new pathologies and the prevalence of non-communicable diseases, public policies are using new tools, borrowed from social marketing, to increase the efficiency of their reach: Healthy Nudges. Within the architecture of choice, these nudges invite action to achieve the targeted public health objectives, without constraint. The flexibility of these instruments opens up new fields of intervention at all structural and institutional levels, adapting perfectly to Swiss federalism and supporting existing health policies. Opening the way to precision public health, these instruments of soft state intervention raise legal challenges such as the stigmatization of certain parts of the population and the transparency of state activity.
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