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When Does Generalized Trust Promote Pro-Environmental Behavior? A Multilevel Analysis.

Wang Zheng1, Yuhan Gao1, Juzhe Xi1,2

  • 1Shanghai Key Laboratory of Mental Health and Psychological Crisis, Affiliated Mental Health Center(ECNU), Positive Education China Academy (PECA) of Han-Jing Institute for Studies in Classics, Juzhe Xi's Master Workroom of Shanghai School Mental Health Service, School of Psychology and Cognitive Science, East China Normal University, Shanghai, China.

Scandinavian Journal of Psychology
|March 17, 2025
PubMed
Summary
This summary is machine-generated.

Generalized trust promotes pro-environmental behavior globally. This effect is amplified in individualistic cultures, highlighting the importance of social context in environmental action.

Keywords:
cross‐national variationgeneralized trustindividualismpro‐environmental behavior

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Area of Science:

  • Social Sciences
  • Environmental Psychology
  • Cross-cultural Studies

Background:

  • Generalized trust is theorized to foster cooperation and collective action, including pro-environmental behaviors.
  • Previous research suggests a link between trust and environmentalism, but its cross-cultural validity is underexplored.

Purpose of the Study:

  • To investigate the global relationship between generalized trust and pro-environmental behavior.
  • To examine the moderating role of individualism in this relationship across diverse societies.

Main Methods:

  • Utilized data from two extensive cross-national surveys: the World Values Survey and the International Social Survey Programme.
  • Employed multilevel analyses to account for both individual and societal-level factors.

Main Results:

  • A significant positive correlation was found between generalized trust and pro-environmental behavior across various global contexts.
  • The association between generalized trust and environmental outcomes was stronger in cultures characterized by higher levels of individualism.

Conclusions:

  • Generalized trust is a significant predictor of pro-environmental behavior on a global scale.
  • Individualism moderates the trust-environment relationship, suggesting cultural context is crucial.
  • Findings inform strategies for promoting environmental sustainability by considering social and cultural factors.