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Using public relations to market nursing service
The Journal of Nursing Administration
|October 1, 1986
Summary
Strategic public relations marketing is key for nursing organizations to meet goals. Effective PR engages diverse stakeholders, navigating marketplace challenges for optimal results in healthcare marketing.
Area of Science:
- Healthcare Management
- Marketing Communications
Background:
- Nursing organizations operate within a complex marketplace.
- External stakeholders significantly influence healthcare services.
Purpose of the Study:
- To highlight the importance of public relations in marketing nursing services.
- To demonstrate how public relations can achieve organizational objectives.
Main Methods:
- The study emphasizes a planned and skillful approach to public relations.
- It identifies key stakeholder groups relevant to nursing organizations.
Main Results:
- Public relations facilitates the achievement of nursing organization goals.
- It fosters engagement with the community, media, financial institutions, and government.
Conclusions:
- Public relations is an effective strategy for healthcare marketing.
- It enables optimal results within existing political and economic constraints.