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Disseminating Research Outputs: The CrowdHEALTH Project
Andriana Magdalinou1, John Mantas1, Lydia Montandon2
1European Federation for Medical Informatics, Lausanne, Switzerland.
Summary
The CrowdHEALTH project effectively disseminates its findings on Holistic Health Records (HHRs) and social determinants of health. This ensures key audiences can utilize integrated health data for better policy-making decisions.
Area of Science:
- Health Informatics
- Public Health Policy
- Communication Strategy
Background:
- Dissemination success hinges on audience integration and implementation of project outputs.
- Audience perception of relevance and usability critically influences content adoption.
Purpose of the Study:
- To transition from traditional patient health records to Holistic Health Records (HHRs) and Social HHRs within the CrowdHEALTH project.
- To integrate vast amounts of health-related data for informed policy-making.
Main Methods:
- Development of a Communication and Collaboration Plan, guided by the McGuire approach.
- Definition of objectives, target audiences, key messages, and dissemination tools/channels.
- Implementation of a cyclic process for defining and reviewing the dissemination strategy.
Main Results:
- A four-dimension dissemination approach was established, based on McGuire's persuasive communication attributes.
- Clear objectives, target groups, key messages, tools, and channels were defined for effective outreach.
Conclusions:
- CrowdHEALTH project outcomes were disseminated through diverse channels, including scientific publications, conferences, and social media.
- The project successfully communicated its advancements in health data integration and HHRs.
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