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Miona Belović
Lato Pezo
Goran Radivojević
Jasmina Lazarević
Bojana Filipčev
Uroš Čakar
Jasmina Vitas
Biljana Cvetković
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on : Mar 03, 2026